contagious writing \kənˈtājəs ˈrīdiNG\ n. 1 written work that uses words as microbes to spread a message; a communicable perspective.
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To say the very thing you really mean, the whole of it, nothing more or less or other than what you really mean; that's the whole art and joy of words.
If a writer stops observing he is finished. Experience is communicated by small details intimately observed.
You don't write because you want to say something, you write because you have something to say.